October 2023

Navigating the New Normal: Remote Work and Corporate Communication

Navigating the New Normal: Remote Work and Corporate Communication

The global pandemic irrevocably altered the fabric of our work lives, sparking a seismic shift in how we perceive and engage in our professional roles. Gone are the days when bustling offices, crowded meeting rooms, and water-cooler conversations defined our workday. This transformation has not only reshaped where we work but also how corporations communicate …

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Understanding the Power of Social Media in Corporate Communications

Understanding the Power of Social Media in Corporate Communications

Did you know that over 3.8 billion people are actively using social media, and a staggering 90% of young adults in the corporate world regularly engage with social platforms? This isn’t just a cultural shift; it’s a seismic movement reshaping how businesses communicate both internally and externally. Social media, once seen primarily as a personal …

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Greenwashing

Greenwashing: An Educational Case Study on Ethics in PR

In the realm of Public Relations (PR), greenwashing has emerged as a term that encapsulates the misleading representation of environmental friendliness by organizations. Rooted in the amalgamation of “green,” signifying environmental conservation, and “whitewashing,” indicative of covering up faults, greenwashing definition addresses the deceptive facade created by companies to appear more environmentally responsible than they …

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