Author name: Hugues Joublin

Crafting a Balanced Life: Work-Life Balance Lessons for Communication Professionals

Crafting a Balanced Life: Work-Life Balance Lessons for Communication Professionals

In the fast-paced world of communication, where deadlines are tight and the news cycle never sleeps, the concept of work-life balance takes on a critical significance. For communication professionals, the balance between professional commitments and personal life is not just a luxury; it’s a crucial aspect of their well-being and effectiveness. The nature of their …

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Corporate Reputation: A Course on Building and Maintaining a Positive Brand Image

Corporate Reputation: A Course on Building and Maintaining a Positive Brand Image

In the dynamic realm of today’s business world, corporate reputation emerges as a pivotal cornerstone, often determining the trajectory of a company’s success. This intangible asset, deeply rooted in perceptions and experiences, extends far beyond mere recognition or popularity. Corporate reputation is the collective judgment by a company’s diverse stakeholders, encompassing customers, employees, investors, and …

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The Power of Fair Pricing: Lessons for Future PR Professionals

The Power of Fair Pricing: Lessons for Future PR Professionals

In the intricate world of public relations, fair pricing stands as a critical yet often overlooked element. This concept not only influences a brand’s reputation but also plays a pivotal role in shaping customer relations. As we delve into the realms of fair pricing, we uncover its profound impact on public relations strategies and the …

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Exploring Global Communications: An Educational Perspective

Exploring Global Communications: An Educational Perspective

In the ever-evolving landscape of the digital age, global communications have become an integral part of our daily interactions, transcending geographical and cultural boundaries. This transformation necessitates a deep understanding of global communications from an educational perspective, emphasizing the need to adapt our educational systems to equip individuals with the skills required to navigate this …

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Navigating the New Normal: Remote Work and Corporate Communication

Navigating the New Normal: Remote Work and Corporate Communication

The global pandemic irrevocably altered the fabric of our work lives, sparking a seismic shift in how we perceive and engage in our professional roles. Gone are the days when bustling offices, crowded meeting rooms, and water-cooler conversations defined our workday. This transformation has not only reshaped where we work but also how corporations communicate …

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Understanding the Power of Social Media in Corporate Communications

Understanding the Power of Social Media in Corporate Communications

Did you know that over 3.8 billion people are actively using social media, and a staggering 90% of young adults in the corporate world regularly engage with social platforms? This isn’t just a cultural shift; it’s a seismic movement reshaping how businesses communicate both internally and externally. Social media, once seen primarily as a personal …

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Greenwashing

Greenwashing: An Educational Case Study on Ethics in PR

In the realm of Public Relations (PR), greenwashing has emerged as a term that encapsulates the misleading representation of environmental friendliness by organizations. Rooted in the amalgamation of “green,” signifying environmental conservation, and “whitewashing,” indicative of covering up faults, greenwashing definition addresses the deceptive facade created by companies to appear more environmentally responsible than they …

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Corporate Communications

Storytelling in Corporate Communications: An Interactive Learning Module

In the ever-evolving corporate landscape, storytelling has emerged as a crucial component of effective communication strategy. It goes beyond the mere conveyance of information, weaving a tapestry of narratives that breathe life into the very core of a corporation. The essence of a corporate narrative lies not just in the facts and figures; it is …

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Digital Marketing Operations

Mastering Digital Marketing Operations: A Step-by-Step Course

In the fast-paced digital era, one domain has emerged as the linchpin for business success: digital marketing. From solopreneurs navigating the vast expanse of e-commerce to established enterprises striving to maintain relevance, understanding and leveraging digital marketing is no longer optional—it’s imperative. But what exactly lies beneath the shiny surface of catchy ads and viral …

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Podcasts in Communication Studies

Podcasts as Educational Tools in Communication Studies

Podcasts, once an obscure form of entertainment for the tech-savvy, have witnessed an explosion in popularity over the last decade. From casual conversations to expert interviews, the digital realm reverberates with the voices of podcasters spanning countless topics. Their growth isn’t just a testament to evolving media consumption habits but also highlights a significant shift …

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