Education

Crafting a Balanced Life: Work-Life Balance Lessons for Communication Professionals

Crafting a Balanced Life: Work-Life Balance Lessons for Communication Professionals

In the fast-paced world of communication, where deadlines are tight and the news cycle never sleeps, the concept of work-life balance takes on a critical significance. For communication professionals, the balance between professional commitments and personal life is not just a luxury; it’s a crucial aspect of their well-being and effectiveness. The nature of their …

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Corporate Reputation: A Course on Building and Maintaining a Positive Brand Image

Corporate Reputation: A Course on Building and Maintaining a Positive Brand Image

In the dynamic realm of today’s business world, corporate reputation emerges as a pivotal cornerstone, often determining the trajectory of a company’s success. This intangible asset, deeply rooted in perceptions and experiences, extends far beyond mere recognition or popularity. Corporate reputation is the collective judgment by a company’s diverse stakeholders, encompassing customers, employees, investors, and …

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Greenwashing

Greenwashing: An Educational Case Study on Ethics in PR

In the realm of Public Relations (PR), greenwashing has emerged as a term that encapsulates the misleading representation of environmental friendliness by organizations. Rooted in the amalgamation of “green,” signifying environmental conservation, and “whitewashing,” indicative of covering up faults, greenwashing definition addresses the deceptive facade created by companies to appear more environmentally responsible than they …

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Podcasts in Communication Studies

Podcasts as Educational Tools in Communication Studies

Podcasts, once an obscure form of entertainment for the tech-savvy, have witnessed an explosion in popularity over the last decade. From casual conversations to expert interviews, the digital realm reverberates with the voices of podcasters spanning countless topics. Their growth isn’t just a testament to evolving media consumption habits but also highlights a significant shift …

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