Corporate Reputation: A Course on Building and Maintaining a Positive Brand Image

Corporate Reputation: A Course on Building and Maintaining a Positive Brand Image

In the dynamic realm of today’s business world, corporate reputation emerges as a pivotal cornerstone, often determining the trajectory of a company’s success. This intangible asset, deeply rooted in perceptions and experiences, extends far beyond mere recognition or popularity. Corporate reputation is the collective judgment by a company’s diverse stakeholders, encompassing customers, employees, investors, and …

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