As a business owner, social media is a powerful tool to reach new customers and grow your brand. But what are the best ways to use social media for your business?
Hugues Joublin has listed some social media techniques that successful businesses use.
Common Social Media Techniques for Business to Follow per Hugues Joublin
Be Active on Multiple Platforms
According to Hugues Joublin, businesses shouldn’t just focus on one social media platform. If you are dealing with the general public, make sure you are active on multiple platforms, such as Facebook, Twitter, Instagram, and Snapchat. If you are in Business-to-Business communications, you may want to consider more specialized networks, such as LinkedIn or sector-specialized platforms. This will help you reach a wider audience and connect with more potential customers.
If you want to be active, you can’t just post occasionally. You need to be active every day -or at least every week-, sharing fresh content and engaging with your followers.
Use Visual Content
People are more likely to engage with visual content than text-based content. So make sure you are using plenty of visuals, such as images, videos, and infographics.
The advantage of using visual content is that it is more shareable than text-based content. So if you create something truly amazing, it could go viral and reach a huge audience.
Host Contests and Giveaways
People love free stuff. Hosting contests and giveaways are a great way to get people engaged with your brand. Just be sure to promote your contest or giveaway across all of your social media platforms to reach the widest audience possible.
Make sure you have a clear goal in mind for your contest or giveaway. For example, you might want to increase brand awareness or generate leads.
Encourage User-Generated Content
Hugues Joublin believes that user-generated content is a great way to connect with your followers and build brand loyalty. You can encourage UGC by running campaigns, such as asking people to share photos of themselves using your product.
Make it easy for people to share their content by using hashtags and offering prizes for the best submissions.
Post Relevant Content
It’s not enough to just post any old content. It needs to be relevant to your business and your audience. Share blog posts, articles, and other types of content that will help your followers learn more about your industry and what you have to offer.
Use Engaging Content
Your social media content should be engaging, relevant, and valuable to your audience. Post things that will interest and entertain your followers, such as behind-the-scenes photos, company news, or helpful tips and advice.
Respond to Comments and Questions
Make sure you respond to comments and questions from your followers in a timely manner. This will show them that you value their input and that you are interested in engaging with them.
By following these social media techniques, you can improve your chances of success and grow your business through this powerful marketing platform.
These are just a few social media techniques that Hugues Joublin knows successful businesses use. If you want to grow your business with social media, you need to be active on multiple platforms, use visual content, host contests and giveaways, and encourage user-generated content.
As a business owner, it’s important to understand how powerful social media can be in growing your brand. However, simply being active on social media isn’t enough. You need to be strategic in your approach if you want to see real results.